VIA VAI does not participate in Black Friday

11. november 2025 Dominique Berende

Love, passion and craftsmanship

As a brand, we believe in the value of craftsmanship, quality, and conscious choices. Every VIA VAI item tells a story: from the carefully selected, high-quality materials to the craftsmanship that comes to life with passion and attention. Our products are made with the utmost care in Europe by certified manufacturers with whom we have built long-term and reliable relationships.

Is VIA VAI participating in Black Friday?

No, VIA VAI does not participate in Black Friday. This is a conscious choice, and we would like to explain why. High discounts and fast consumption detract from the true value and the passion and love we put into our products. We believe in timeless style and quality over quantity. A VIA VAI item is an investment that you can enjoy for years, made with the utmost care, attention, and respect for people and the environment.

Black Friday is at odds with our vision for the future and our brand values. That is why we have chosen, together with our partners, to build a better, more sustainable world and fair prices. Our focus is on making our collections and business operations more sustainable, creating a perfect customer experience, and continuing to go the extra mile.

VIA VAI x Sustainability

Quality and sustainability reinforce each other within our production process. We select the highest quality and most sustainable materials for our collections, 84% of which come from Italy. In addition, like our leather suppliers, we are affiliated with the Leather Working Group, a non-profit organization that is committed to a fair and transparent leather industry worldwide. From our suppliers, the materials go directly to Portugal and Spain to create a beautiful end product, carefully crafted by hand to ensure the best finish.

We are constantly working to make our collections and business operations more sustainable: from the use of recycled materials and sustainably tanned leather to the optimization of logistics processes. In addition, we strive for transparency within our chain and invest in long-term collaborations with partners who share our values. Would you like to know more about our vision on sustainability? Read more about materials, the production process, the journey of your shoes and our future plans.