dutch design | est. 1992 | handcrafted in europe

After nearly 35 years, VIA VAI enters a new chapter. With the launch of our very first men’s collection, Spring Summer ’26 marks a defining moment in our history. What once started with a clear vision of style, quality and character now evolves further - VIA VAI is now available for him & her.

Built on the same premium materials, refined details and signature comfort you know us for, this expansion feels like a natural next step. As a Dutch family-owned brand, we have been dedicated to craftsmanship, design and quality for almost 35 years, values that continue to shape everything we create.

Craftsmanship remains at the heart of our collections. Each pair is handcrafted in Europe in close collaboration with experienced partners. We work exclusively with high-quality, responsibly sourced materials and pay close attention to every detail. Discover how the VIA VAI story comes to life in our production film.

What our customers say

  • Great shoes, top quality. I don't wear anything else anymore. Very happy!

    Written by Christel, Oss

  • The website is well-organized and clear. The shoes are neatly arranged on the site. Shipping is fast and easy to track. The shoes are neatly packaged and returns are easy.

    Written by Gieneke, Assen

  • Fast delivery and top-quality trainers!!

    Written by Lot, Hilversum

  • Clear information, easy to order, fast delivery, great quality, in short: fantastic service! Really happy with it!

    Written by Esmee, Goes

  • Deserved 10 ! Very correct and fast delivery ! Nice collection, will definitely order again !

    Written by Anne, Diest

  • I had a problem, but it was resolved very well and quickly! Super! And the shoes are beautiful!

    Written by Jessica, Musselkanaal