Since March 2021, Amsterdam has been home to a brand-new experience – the very first VIA VAI Brandstore! At Hartenstraat 31B, today’s power woman steps into a world of brand experience.
The Amsterdam store is a true reflection of the VIA VAI identity: stylish, clean & minimalist.
We can’t wait to welcome you to our Brandstore. See you soon!
VIA VAI BRANDSTORE
A TRUE EXPERIENCE
The Brandstore is a tangible reflection of the VIA VAI brand. Its interior is stylish, minimalist, and designed to inspire. Our shop managers are ready to assist you and immerse you in the full VIA VAI experience.
At the VIA VAI Brandstore, you'll find the complete collection – from shoes to matching bags and accessories. You’ll also discover a curated selection of lifestyle items from niche brands, including handcrafted design vases by MP. Ceramics and refined fragrances by Atelier Rebul – the finishing touches that complete the experience.
Every item you take home is lovingly wrapped. Not just a purchase, but a gift to yourself. That’s the VIA VAI promise: always that extra touch.
A STYLISH SETTING
THE 9 STREETS
Looking to shop in style in Amsterdam? Then you’ll likely find yourself in the iconic 9 Streets – a historic part of the city, tucked behind Dam Square, where character and creativity come together.
In this charming neighborhood, authentic boutiques, niche and international brands, and cozy cafés blend effortlessly — all surrounded by picturesque canal houses and the unique charm of Amsterdam’s historic architecture. It’s where style meets experience. And that’s exactly why it’s the perfect place for the very first VIA VAI Brandstore. Will we see you soon?
