GET TO KNOW US
Statement shoes say something about who you are. They're the perfect fashion accessory, whether paired with a little black dress or your favorite casual jeans.
VIA VAI shoes are made for goal-getters with a signature style. Chase your ambitions and go the extra mile every day. You know exactly where you're headed — our shoes are made to take you there.
For over 30 years, VIA VAI has been an inspiring, internationally operating footwear brand. The journey begins at the drawing board in the Netherlands, where every collection is still designed. Product development takes place in the Netherlands, materials are sourced from Italy, and the collection is manufactured in Portugal and Spain.
With our own Brandstore in Amsterdam, a strong presence in over 500 partner stores across the Benelux, Germany, France, and Scandinavia, and a dedicated consumer webshop, VIA VAI is active on multiple fronts.

Find your fave
In-store or online
From stylish sneakers and ankle boots to edgy biker boots and refined loafers, VIA VAI adds a touch of flair to every outfit.
Thanks to our exceptional fit, it hardly matters whether you go for heels or sneakers, you’ll step out just as confidently to an important meeting as you would to the latest Instagram-worthy café.
Our premium materials are carefully selected by our in-house designers in Italy. As the seasons shift from sunshine to snowfall, you’ll walk in on-trend shoes that stay the eye-catching staple of your wardrobe for years to come.
The VIA VAI collection can be found across Europe - from Amsterdam to Copenhagen - in fashion and footwear stores, as well as online.
On our official VIA VAI webshop, you’ll find the complete collection. And the best part? You’ll be shining in your new pair of VIA VAI shoes as soon as the next working day.
Got a question or looking for personal advice during your online shopping experience? No problem! Just send us a message via live chat or WhatsApp, we’re happy to help.

VIA VAI collection
Authentic & Diverse
Our diverse collection truly offers something for everyone. From bold and sporty sneakers to elegant ankle boots, we’ve got it all. Looking for a classic loafer or a standout pair of cowboy boots? VIA VAI has you covered.
As the temperatures rise, our collection makes way for the most stylish sandals, espadrilles, and slippers. When winter rolls in, we expand our assortment with knee-high boots and rugged styles to match the season.
Whatever kind of shoe you're looking for — SHOES YOUR WAY.

Get to know us
Goalgetters since 1992
1992 marked the beginning of VIA VAI. Since then, we’ve grown into an inspiring, internationally operating women’s footwear brand.
In 2022, this milestone was celebrated with the opening of our brand-new headquarters in Waalwijk, a space where the heart of VIA VAI beats every single day.
From unique designs and top-tier customer service to creative marketing campaigns, streamlined logistics, and a passionate sales team — this is where it all comes together.
In the following video, we’ll take you behind the scenes from A to Z — welcome to the world of VIA VAI.