The place where it all begins. More than a year before a collection takes shape, our designers visit the most important fashion capitals. From Milan to Copenhagen: cities renowned for their fashion scene. Global trends and tendencies come to life at the biggest fashion events and fairs. Not to mention, the street scene in these cities are a valuable source of inspiration. From fashionable power women parading through the city to the many store windows that together breathe the same atmosphere. City streets are the real runways.

Packed with inspiration and ideas, our designers set to work visualizing all trends and influences. Inspiring and expressive images are carefully processed into moodboards and divided into themes. From raw and multiverse to bliss and back hand: each theme is unique and has a clear style, reflected by the use of colors, materials, shapes and designs. Clothing is an important guideline in this. To achieve an innovative overall picture, we take the clothing trends as our starting point and design shoes that are the ultimate finishing touch.

Everything is mapped out: the expected fashion trends for the new year, elaborated and visualized. Next comes one of the most essential parts of the design process, namely selecting what fits the DNA of VIA VAI. We do this in our own distinctive and contemporary way. What fits the brand, what we stand for and what we want to express? We translate the most important trends, so they fit our DNA and the Northern European market. We will explain what VIA VAI stands for according to the principle of the 'Golden Circle': why, how, what.

VIA VAI stands for confidence and authenticity amongst all women.

By creating a personal and trustworthy brand wherein diverse and rich products make you wear VIA VAI every day.

Women shoes and accessories to wear on every occasion. VIA VAI stands for confidence and authenticity amongst all women.

Designing a new collection begins at the drawing board in Waalwijk (NL). This is still done the traditional way: by hand, pencil and paper. Up to eight hand-drawn sketches are made per model. We strive for perfection in every detail. Whether it's a lace eyelet, zipper or tongue label, every feature is thought out to perfection to achieve a unique result. And so, the shoe-love story begins....

From outfit inspiration and styling tips to care and maintenance advice. We share everything about the latest trends, must-haves of the moment and give a look behind the scenes. Stay inspired: check out the lookbook and follow VIA VAI on social media.

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