Distinctive footwear defines who you are. Shoes are the perfect fashion accessory for that little black dress or casual jeans. VIA VAI shoes are for goalgetters with their own style. Pursue your ambitions and go the extra mile to achieve them, every day. You know exactly where you want to go. Our shoes make sure you get there.

For over 30 years, VIA VAI has been an inspiring, international shoe brand. The adventure begins on the drawing board in the Netherlands, where the collections still find their origin. Development takes place in the Netherlands, materials are sourced in Italy and the collection is produced in Portugal and Spain. With its own Brandstore in Amsterdam, 500 partner stores in the Benelux, Germany, France and Scandinavia, and its own consumer webshop, VIA VAI is active on multiple fronts.

Varying from stylish VIA VAI sneakers and ankle boots to loafers and cowboy boots. Add a touch of temperament to your outfit with unique items. With shoes that feel as comfortable as slippers, it hardly makes any difference whether you go for high heels or sneakers. You’ll be just as enthusiastic about going to an important meeting as an Instagrammable café.

Our luxurious materials are chosen with care and every piece of fabric or leather is treated like gold dust. And while the seasons roll from sun to snow, you’ll be wearing on-trend shoes that remain the eyecatchers of your wardrobe year after year.

From Amsterdam to Copenhagen; you’ll find our shoes in shops everywhere. Or shop online. The VIA VAI webshop offers a wide range to choose from, from boots to espadrilles. You will rock your new items within 2 working days. Any questions during your shopping session? No problem! Feel free to chat with us on live chat or WhatsApp.

''VIA VAI is Italian for 'go your own way'. So go! Go follow your dreams, and show the world who you are on the way.''

In our diverse collection, there is something for everyone. From sporty sneakers, to feminine ankle boots with heels: we got it all. VIA VAI is also your go-to brand for a classic loafer or striking pair of cowboy boots. When temperatures rise, the collection makes room for the most stylish VIA VAI sandals, espadrilles and slippers. In the winter months, the assortment expands with high boots. In short, whatever shoe you are looking for: SHOES YOUR WAY.


1992 is the year it all began: the start of VIA VAI. Since then, VIA VAI has grown into an inspiring and internationally operating women's shoe brand. In 2022 this milestone was crowned with the opening of our brand new headquarters in Waalwijk. Here we work together every day on the VIA VAI brand. From unique designs and the best customer service, to creative marketing campaigns, streamlined logistics and an enthusiastic sales team, in this video we take you from A to Z into the world of VIA VAI. Take a peek inside our company & see where the magic happens.

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