As of March 2021, Amsterdam is home to a unique experience with our very first VIA VAI Brandstore! At Hartenstraat 31B, today's power women will be immersed in a true brand experience. The store in Amsterdam is a reflection of VIA VAI as a brand: sleek, clean & minimalistic. Whether you go for feminine and stylish or subtle and minimalist, VIA VAI's will add a touch of Italian temperament to your outfit.

We can't wait to welcome you to our beautiful store!

Personal styling

Wil je graag een persoonlijke styling sessie inplannen waarin je alles wordt verteld over VIA VAI, de huidige collectie en hoe je jouw nieuwe VIA VAI's het beste kunt combineren? Plan jouw afspraak nu via onderstaande button! 

Opening hours

Monday 12.00 - 18.00 h
Tuesday 10.00 - 18.00 h
Wednesday 10.00 - 18.00 h
Thursday 10.00 - 18.00 h
Friday 10.00 - 18.00 h
Saturday 10.00 - 18.00 h
Sunday 12.00 - 18.00 h

The VIA VAI Brandstore exudes atmosphere, experience and coziness. Are you looking for a true experience? Then the VIA VAI Brandstore is an eye-catcher with always that unique twist. The look is sleek, clean and warm. By using concrete, black details and a light wooden floor, the store forms a timeless and sophisticated impression.

In the Brandstore you will not only find the most beautiful shoes from VIA VAI, but also our collection of matching bags. In addition, VIA VAI collaborates with niche brands in the field of accessories and fragrance to create a broad experience. For example, in the VIA VAI Brandstore you will find hand crafted Dutch Design vases by MP. Ceramics and a fragrance collection by Atelier Rebul.

From sporty and tough to extravagant and minimalistic; your new purchases are wrapped like true gifts. That is the power of VIA VAI, always and everywhere that extra touch that makes you feel special.

"From shoes to accessories, every woman's heart will skip a beat in the VIA VAI store.''

When you think of fashionably shopping in Amsterdam, you think of the picturesque 9 Straatjes. The 9 shopping streets are located just behind De Dam, in the middle of the ring of canals. A place with the most beautiful items, the hippest stores and the most extraordinary restaurants. 9 Straatjes gives you a wonderful insight into the centuries-old architecture of Amsterdam's canals.

This makes 9 Straatjes the perfect location for the VIA VAI Brandstore. It is an ideal mix of picturesque monuments, authentic stores with both niche and international brands and, of course, cozy cafes and restaurants. A place where VIA VAI cannot be missed.

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