Privacystatement VIA VAI

VIA VAI cares about your privacy. Therefor we process and protect your personal data very carefully. VIA VAI always uses a secure (SSL) connection during the order process and other ways of contact through the site. When processing your personal data, we abide by the requirements of the privacy legislation. This includes the following:

  • By means of this privacy statement we clearly state the purposes for which we process personal data;
  • Gathering the data is limited to the personal data necessary for legitimate purposes;
  • We initially request your consent to process your personal data;
  • We take correct security measures in order to protect your data as best as possible;
  • You always have access to your personal data in your account. At any time you wish, you can enhance, supplement, change, hide or remove these personal data;

VIA VAI is responsible for processing the data. We would like to explain which personal data we gather and for which purposes.

When placing an order in our webshop, we ask you for certain personal details so that we can send your order. We only use and save the personal data that you have personally filled in.

We use the following data for the points mentioned in this privacy statement:

  • Name and address
  • Telephone number
  • Invoice address
  • E-mail address
  • Payment details
  • Gender
  • IP-address


In order to place an order, it is possible to create an account. When we create an account, we request some of the aforementioned personal data in order to serve you as best as we can.


  • Name and address
  • Telephone number
  • E-mail address
  • Birth date

We will save all information regarding your orders. This way you can always see your ordered products, share or order them again.


VIA VAI will send roughly two newsletters each month with updates about our collection. To receive the newsletter, you must indicate explicitly that you wish to receive it. You will not receive it automatically when you create an account. You can unsubscribe to this newsletter at any given time by sending us a message.


  • E-mail address
  • Name 



Service is one of our highest priorities. Therefor we are eager to hear your experience with VIA VAI. With your assessment we are able to improve our service. After your purchase, we may send you an e-mail asking you to leave a review. In order to do so, we cooperate with an independent review platform Kiyoh.


If you want to stay even more up-to-date regarding our collection, you can sign up to our Facebook and/or Instagram pages. You can always reverse the registration by unsubscribing via the respective social media page.

VIA VAI also targets consumers through social ads. By accepting the cookies on our website, we are able to collect more information through an installed pixel in the website. This pixel gives us the opportunity to target and create more relevant ads. The social ads are delivered on facebook and Instagram. You can delete all cookies at any given time by adjusting this on your browser.

On our website we make use of cookies. Cookies are small information files which are saved on your browser or application on your hard drive and read by your browser. The cookies give us the opportunity to measure the effectivity of our website in order to make it functional, and provides us information for marketing purposes.

Functional cookies

Functional cookies are strictly necessary in order to use the website. Our website uses these functional cookies for example to remember if you accepted the cookies and to prevent that you receive more than once the same announcement.  

Analytical cookies

To measure the quality and effectivity of our website, cookies can be used. I.e. to keep up with the number of unique visitors, which pages of our shop are visited and when. With the help of the cookies we are also able to determine which version of the website is the most effective.

Tracking cookies

Cookies that are used to collect certain data to send you targeted advertisements are so-called tracking cookies. These cookies collect data to distinguish the website visitors. We will request your permission before these cookies are placed. A full overview of all tracking cookies can be found here. Via you can fully determine your preferences for interest-based advertising.

You can indicate via your browser settings that you want to automatically refuse or delete cookies. In that case, we cannot guarantee that all services and functionalities of the websites will work correctly. How you can manage cookies depends on which web browser you use. You can find more information on


We use Google Analytics to keep us informed with how visitors use our web shop. We have concluded a processing contract with Google in order to have agreements about the handling of our data. Furthermore, we have not given Google permission to use the acquired Analytics for other Google services, and finally we have made the IP-addresses anonymous.

If you do not want Google Analytics to create a user profile and to gather data about your use of this website and other websites, you can unsubscribe by means of this unsubscribe link.

VIA VAI uses cookies to display relevant display ads through the Google Ads program when you use the internet. You can of course delete your cookies at any given time by going to your browser settings.



We cooperate with the e-mail program Klaviyo in order to be of better service to you. With this program we are able to segment and personalize mails and newsletters as much as possible to your interests. This way we are able to reduce irrelevant information. You can read the privacy statement of Klaviyo here in order to see how they manage data that is being collected.



With the review system Kiyoh we are able to show everyone how enthusiastic customers are about our webshop and products. You can find the privacy statement of Klaviyo here and read how they handle data that is being collected.


Our website uses Hotjar in order to better map out the needs of our customers and based on that, to optimize the website. Hotjar uses cookies and other technologies to collect data about visitors’ behaviour and their devices (IP-addresses are anonymized), screen dimensions, type of devices, browser information, geographical location and preferred language. Hotjar stores this information in a fictitious user profile. Both Hotjar and VIA VAI shall never use this information for identifying individual users or for matching other data to the individual users. For more information, you can read the privacy statement of Hotjar by clicking on this link.

If you do not want Hotjar to create a user profile and to gather data about your usage of this website and other websites, you can unsubscribe by means of this unsubscribe link.



To connect all communication channels (e-mail, whatsapp, etc.) we make use of ROBIN. This software program makes it possible to communicate faster and better with our customers. All information is directly available. In order to make this possible some user information is needed:

  • Name
  • Address
  • Mail address
  • Phone number
  • Correspondence
  • Order history



To simplify our return process, we have a collaboration with Returnista. Together we make sure that you can return your package safely, fast and easy. In order to make that possible some user information is needed:

  • Name
  • Address
  • Mail address
  • Mail correspondence
  • Information about your return


This information will be anonymous after 30 days.

An overview of all cookies placed by us can be found below:


Social Media

VIA VAI uses a Facebook pixel. This allows us to offer you relevant advertisements during your visit on Facebook and Instagram.

Google Analytics

VIA VAI uses Google Analytics to keep track of how visitors use the web store.

Google Ads

VIA VAI uses cookies to display your Google Ads relevant display ads program when you use the internet.


VIA VAI uses Klaviyo to send you relevant e-mails and (if desired) newsletters.


VIA VAI uses Kiyoh to collect and show you reviews about our brand.


VIA VAI uses Hotjar to better map the needs of customers and to optimize the website based on that.


VIA VAI uses ROBIN to combine all communication channels and provide a quicker and better service to all customers.


VIA VAI uses Returnista to simplify the return process and to better service her customers.


We can provide your personal information to third parties. Consider, for example, service providers, delivery services, or other competent authorities and parties that provide marketing actions for us.

If these third parties only process personal data on our instruction, we conclude a processing agreement with these processors. We will of course make the necessary arrangements to guarantee the security of personal data.

Furthermore, we will not provide the information provided by you to other third parties, unless this is required by law. An example of this is that the police requests (personal) data from us in the context of an investigation. In such a case we must cooperate and are therefore obliged to provide this information. We can also share personal data with third parties if you give us written permission for this, this is necessary for the performance of an agreement or if we have a legitimate interest in doing so.

If some parties are located outside the European Union, the transfer of personal data is based on an adequacy decision of the European Commission, suitable or appropriate safeguards have been taken with these parties, or the transfer meets one of the conditions as referred to in Article 49 of the General Data Protection Regulation. You can view these guarantees at any time by sending us an e-mail.

We do not save your personal data longer than necessary. Personal data is saved as long as it is necessary for handling your order, including the warranty period. After that, we save the data for maximum one year for the defined purposes. Subsequently, your data is deleted, unless legislation and/or regulations demand otherwise.

You always have the right to ask us to inspect your personal data that we process. If you find that this information is incorrect, incomplete or no longer relevant, you can always indicate this or change it yourself. Of course we are happy to help you if you have any questions or complaints. You can also object to the processing of personal data (or part of it) by us, or by one of our processors. You also have the right to have the data provided by you transferred by us to yourself or directly to another party on assignment. If we are allowed to process personal data on the basis of your permission, you always have the right to withdraw this permission. We will respond to your request within one month at the latest. Depending on the number of requests and their complexity, we can extend this period by two months, about which we will also inform you. If we reject your request for any reason, we will point out these reasons. For this you can contact us via We may ask you to identify yourself before we can respond to the aforementioned requests.


In addition, you are also entitled to submit a complaint to the Dutch Data Protection Authority under the privacy legislation. You can contact the Dutch Data Protection Authority for this.



Tielenstraat 13

5145 RC Waalwijk – The Netherlands

+31 (0)416 282405



Version 1.2.10 5/5/2021

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